Ahalyaa

Ahalyaa literally means an impeccable beauty. Today's woman of India who expresses her freedom of speech, her freedom to work and her freedom to dress the way she wants to. SHE is traditional at heart but modern in her thinking.

Ahalyaa, brings in prints that feels traditionally Indian but the technique to bring them to life is modern. The silhouettes used, take inspiration from the freedom SHE expresses. Ahalyaa aims to epitomize the amalgamation of two diversities in one like todays quintessential Indian woman.

'Ahalyaa' is a brand by the company Uday Fashion.

Uday Fashion is into value addition on textiles for home fashion and garments. For the past 7 years, Uday has catered to both, exports and the domestic market. Hence, quality comes by default to products manufactured under its roof.

Uday has various textile printing techniques in-house like, screen, glitter, flock, foil, digital etc. The factory also harbors a large garment-manufacturing unit giving employment to almost 200 people, including women.

For Ahalyaa, trends are followed closely, and each design is created keeping in mind the eye-catching prints and the trendy silhouette.

We make sure that each piece of clothing bought, requires minimum maintenance at the customers end. Making the garment easy to wear and not so easy to tear. For this, every garment at Ahalyaa is required to go through stringent quality checks at different stages.

We believe, we have succeeded not when a customer buys from us for the first time, but when that customer returns to buy an Ahalyaa product for the second time. Hence, we ensure that we deliver value for money with every Ahalyaa product bought.

‘At your service with a smile’ - Team Ahalyaa