Business Strategy Foundations

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation.

In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

* WHAT YOU WILL LEARN*

SECTION 1: Introduction to Strategic Analysis
SECTION 2: Understanding Competitive Markets
SECTION 4: Analyzing Firm Capabilities
SECTION 5: Analyzing Competitive Dynamics
SECTION 6: Determining Competitive Positioning
SECTION 7: Determining Firm Scope

*FEATURES*

- Lifetime access to 15 lectures
- 6+ hours of high quality content
- A community of 23700+ people trying to learn the same thing on udemy!
- Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.
- Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

* WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMY *

"The course is very well structured and is illustrated with quite a few good examples that help you to relate quickly with the concept. Couple of lecturers seems long with over all they reach the point to be conveyed well. Instructor is great and speaks directly at points without going off topic."
- (Chandrakanth Bobba) ★★★★★

"Every structure has to be built on a solid foundation to last the test of time. This is a great toolkit to build one with. Excellent!"
- (Sieg Holle) ★★★★★

"Great instructor and content. Somewhat heavy, but after reviewing the lectures, the subject came together in a fairly comprehensive manner. "
- (Sam Rickard) ★★★★★

"It provides not only a good sense from a competitive perspective but also add an interesting explanation from an economical perspective of strategy"
- (Fernando Medina) ★★★★★

"This was a fantastic, high-quality course on business strategy."
- (Robert Mather) ★★★★★

Instructed By: Michael Lenox | Slover Professor of Business - University of Virginia

Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation.

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