Catch a Trident

Catch a Trident is an advertising augmented reality game where using a Trident gum pack and a smartphone where the user has access to a game where the pieces of gum in the pack come to life in a virtual world and start coming off of the package. The user has to swipe his finger horizontally on the screen in order too catch all pieces of gum, earning points over 10 seconds. It’s also possible to move the phone around, or move the box and see the pieces of gum come out from different angles of the box.