Competitive Positioning

The book is devoted to the study of the competitive environment, the challenges of survival and development of each company, which must skillfully maneuver away from the attacks of competitors, identify and generate a competitive advantage to successfully implement the plans conceived by its further development. The publication also that at the heart of any professional knowledge of the competitive action is the competitive positions of market participants.
For university students, graduate students and faculty
and for all who are interested in competitive positioning.

The book is in Russian!

Inside the application is also available in the shop where you can buy various books in Russian, English, Spanish, Italian, German, French and other languages.