Diets are for Idiots

Eat healthy, one small step at a time.

We help you build healthy habits around simple changes that fit your lifestyle.

FEATURED IN:

NBC
Men's Fitness
Women's Day Magazine
Health Magazine
Thrillist

NO HARD STUFF

No diets, no counting calories. Long-lasting change comes from small tweaks in our routine, not huge jumps overnight.

DOES ALL THE THINKING FOR YOU

We figure out what habits will be most helpful for you by understanding your current eating habits.

JUST ONE THING AT A TIME

You focus on one habit at a time, like eating more fruit, and make progress with just one click a day!

SET UP LIKE A GAME

Check off your habit regularly to beat all of the levels & unlock the next habit!

GET REMINDERS

You get a daily reminder to do your habit!