DP East

It is no longer enough for a company to have specific digital teams added to a brand plan as a bolt-on. From an early stage, Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Patient Solutions, Sales/ Field Force and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer - no matter your size/scale of operations.\r\n\r\nThis conference will profile best-in-class case studies and senior-level discussions from both traditional pharma companies as well as health systems, physicians, health-tech, startups and non-traditional healthcare companies attracted to the space.

These players are having a unique impact on the intersection of technology and healthcare that is impacting how pharma not only alters business approach but also collaborates on projects with these organizations themselves. \r\n\r\nThis evolution of life sciences companies has very tangible impacts on the process and execution involved with other more well-known areas such as product launch strategy, connecting marketing, and sales. This transformation process forms the basis of the move towards digital health as a product for pharma. \r\n\r\nJoin this event to understand how your business and customers are changing today, as well as tomorrow.