FratBlast

Send personalized mass text messages so that no one thinks you’ve sent a mass text. The legendary “@blast” insert gets replaced by each receiver’s first name when you press send. It’s like mail merge for text messaging. There are dozens of ways to use FratBlast: asking what all of your friends are doing, organizing sports practice, finding the popular bar, and of course… inviting everybody to the party.

FratBlast was founded in 2012 by a Penn fraternity recruitment chairman who wanted a faster way to personally invite everybody to his rush events. Ever since, he’s been FratBlasting all over the place.