HakuHodo: Integrated Marketing Solutions

Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.

Basic policy on handling personal data

Hakuhodo handles personal data that it collects independently; personal data provided by client companies, media companies and affiliated companies; and personal data about our executives and employees and those of our affiliated companies. We handle such personal data appropriately in line with applicable laws, industry standards and Hakuhodo's own internal regulations.

Personal data utilized by Hakuhodo

Hakuhodo in principle utilizes statistically processed personal data. However from time to time, Hakuhodo also utilizes data such as the following that could potentially identify individuals:

Data collected from questionnaire surveys, group interviews or other R&D and research activities that could potentially identify individuals.

Data collected from entrants in promotional campaigns consigned to Hakuhodo by client companies or media owners that could potentially identify individuals.

Personal data from Internet-based membership organizations operated by Hakuhodo.

Data otherwise collected in conducting our business that could potentially identify individuals.

Personal data about executives and employees of Hakuhodo, our affiliates and companies that collaborate with HakuHodo.