How To build Brand

• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company

Take this Branding Your Business course and learn how to build a brand for your business.

*YOU ARE GOING TO GET FROM THIS COURSE*

• Over 35 lectures and 2 hours of content!
• Decipher Your Brand Archetype
• Turn Your Employees into Brand Ambassadors
• Communicate Your Brand Archetype to all key Stakeholders
• Establish Trust & Resonance with Your Key Target Audiences
• Monitor and Assess the Strength of Your Brand Continuously

*WHAT YOU WILL LEARN*

✔ What is a Brand? What are Archetypes?
✔ Archetypes Explained
✔ The Caregiver , The Creator, The Explorer
✔ The Innocent
✔ The Jester
✔ The Lover
✔ The Magician
✔ The Outlaw
✔ The Regular Guy , The Ruler, The Sage
✔ The Warrior / Hero
✔ Discover your Personal Archetype
✔ Complete the following survey to discover your Organisational Archetype
✔ Employee Survey:
✔ Turn Your Employees into Brand Ambassadors
✔ Motivational Intelligence - Emotivators
✔ Intro to Marketing to your Archetypal clients including the Caregiver Consumer
✔ Marketing to the Creator consumer, Explorer Consumer, Innocent Consumer, Lover Consumer
✔ Marketing to the Magician Consumer
✔ Marketing to the Jester Consumer
✔ Marketing to the Outlaw Consumer
✔ Marketing to the Regular Guy
✔ Marketing to the Ruler Consumer
✔ Marketing to the Sage Consumer
✔ Marketing to the Warrior / Hero Consumer
✔ Monitor your Organizational Archetype

*FEATURES*

• Lifetime access to 35 lectures
• A community of 1500+ students learning together!
• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.
• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

*WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMMY *

"Great lesson. If you've ever taken a creative writing class or have taken a basic psychology course, than you're familiar with Jungian Theory and Archetypes. I loved this course and have already thought of at least 3 different ways to tweek my branding per my brands archetype. Makes sense to me. I highly recommend this course to anyone."
-(Michelle Griffin) ★★★★★

"Really great course - thoroughly enjoyed it. The creators are clearly very knowledgeable, but they break the information down into management chunks that are easy to digest. Looking forward to learning more! Thank you!"
-(Cerries Mooney) ★★★★★

"Prior to taking this course, I had some understanding about my personal and organizational archetype. However, after the course completion I feel I am in a position deliver a true brand identity. Excellent course!!"
-(Vishal Sharma) ★★★★★

Instructed By : Dr Nikolaus Eberl | Herman Schoonbee

# Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nik headed is the co-author of the World Cup Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup.

# Herman Schoonbee holds a B-Econ degree in Economics & Industrial Psychology from the University of Stellenbosch ! As an entrepreneur that employed more than fifty employees, he has a keen interest in motivational theory and conducted more than ten years of research on the subject of Internal Branding™ in South Africa and the USA.

Install the "How To build Brand" app now and join over 4 million students who are already learning on Udemy.