How To Publish Article

This course is for business professionals -- engineers, consultants, lawyers, architects and others -- who want to build their profile as experts or thought-leaders. Informative articles published in online and print publications read by potential clients are a credible and effective way to build awareness and credibility in current and future clients.

Articles are the foundation of a thought-leadership program that can lead to speaking engagements, e-books, white papers and published books. The course discusses the role publishing articles in print and online publications read by prospective clients; how to find effective publications; how to present the article concept to the editor and gain her/his buy-in to the idea; how to motivate the reader to take action based on the article; the various themes for articles to accomplish this; and ways to get social media leverage for published articles.

The ten lectures total about an a hour and a quarter; reviewing the attached Action Plan and doing the homework for each lecture takes about anther two hours. With this course, you will have the start of a thought-leadership program and have a clear idea of how you can use articles to build your professional profile.

*WHAT YOU WILL LEARN*

• Understand your market
• Understand the editor's needs
• Find and choose publications
• Essential motivators: 'fear' and 'greed'
• Show that you understand your clients' needs
• Show you are efficient at getting results
• Presenting your article idea to the editor
• Good results in working with editors
• Content marketing and social media
• Summary and review

*FEATURES*

- Lifetime access to 10 lectures
- A community of 300+ students learning together!
- Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.
- Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

*WHAT PEOPLE ARE SAYING ABOUT THIS COURSE*

"There is a huge amount of insights that I would not think about covered in this course - what motivates people to action, how meet editor's needs -(and ensure your content gets published). Carl uses a lot of real-life examples which makes it easy to understand. A lot of "a-ha!" moments here for independent professionals. Greatly recommend and thank you, Carl."
-(Andrea Dubravsky)★★★★★

"Good course content, I found it very helpful as I am looking into working as a freelance writer once i finish my Editing and Proofreading course, I have a Professional writing degree, but the more knowledge the better, as it was 1996 when I last did formal studies"
-(Elaine Montalto)★★★★★

"Has some really useful information on how a writer should approach publications in order to get themselves published, the points that are covered are really insightful.."
-(Pooja Dubey Srivastava)★★★★★

Instructed By : Carl Friesen | Helping business professionals publish their ideas

My background in journalism helps me explain how the news media work -- and how to develop a ‘story’ that grabs the reader’s attention. With 15 years of marketing experience with firms in accounting, engineering, law and architecture, I understand how to market business professional services.

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