I love Essa

It is the story of legends. He came from a school of old craftsmen that taught him pattern making. It was in a little hub of old Dubai where he honed his skills and took his level of creativity to another standard.

He worked for pennies just to prove his talent to anyone who would buy it.

And then came those kaftans with that store SAUCE and together they championed a whole new cult of fashion and ready-to-wear, where just about every single woman in the Middle East fell in love with him and his work.

He kept an almost elusive and reclusive profile to the extent that people believed he did not even exist and from there on it added even more allure to his personA and his product.

Follow the movement, on the brand new App.