INCLUSIVE MEDIA FOR CHANGE

Im4change.org - a free web-based resource centre of
info, ideas and alternatives on India Marginalised - is designed for media persons, policy
makers and researchers. For journalists hard pressed for time, and for researchers and policy
makers looking for alternative viewpoints, the site is an automatic first choice
Just do a keywords search or simply click on one of its backgrounders to get to thousands of
links/ URLs connecting the readers to authentic facts and figures, academic papers, official
reports and studies by civil society and global organisations. Every study is organised in such
a way that you get an executive summary in bullet points along with a web link of the report/
paper. The objective of the exercise is to regularly update media persons about the most
pressing developmental issues and to sharpen their understanding through a wealth of ideas,
alternatives
and academic knowledge.
A team of media professionals and researchers - who engage with and understand the needs
of working journalists - organises and updates backgrounders and offers new facts and
insights, particularly when policies are being debated and discussed. The resource centre is
emerging as a network of networks with the ability to connect development thinkers, civil
society organisations, policy makers and domain experts to mainstream media and vice versa.
Im4change.org is visited by thousands of unique visitors every month and growing, though
the number of hits is in millions. The site is bilingual and the Hindi section contains many
unique elements.
Im4change.org website encourages reporters, editors and commentators to apprise themselves
of the range and depth of issues while participating in and reporting on policy debates. It is
well known that powerful lobbies push motivated perspectives, particularly when policy
changes are contemplated. Our belief is that the availability of a quick and credible resource,
where perspectives of disenfranchised people are readily available, would make the debate
more inclusive and democratic.
The Inclusive Media Project team does not normally write media content but it provides
information to enable others to write their own stories. It seeks to expand the intellectual
climate for analytically informed coverage by providing a convergence platform for the
issues of the marginalised. What it provides is not stories but data and raw material for
writing incisive and balanced stories.
The news alert section makes use of latest data, information and reports to present stories that
have been missed by the mainstream media.
The Inclusive Media Project also conducts media research, hold occasional media workshops,
offers media fellowships for journalists, and organises regular exchange of ideas.
So far the Inclusive Media Project has given fellowships to 38 journalists and reporters.

(Please visit im4change.org for more details).
Im4change.orgbackgrounders are available on the following topics:
Farm Crisis
- Key Facts
- Farmers' suicides
- Rural distress
- Debt Trap
- Unemployment
- Migration
Empowerment
- GENDER
- Displacement
- Right to Food
- Right to Work (MG-NREGA)
- Social Audit
- Right to Information
- Right to Education
- Forest and Tribal Rights
- Union Budget
Hunger / HDI
- Poverty and inequality
- Hunger Overview
- Malnutrition
- HDI Overview
- Education
- Public Health
- Mid Day Meal Scheme (MDMS)
- PDS/ Ration/ Food Security
- SDGs
Environment
- Water and Sanitation
- Impact on Agriculture
- Time Bomb Ticking
Law & Justice
- Social Justice
- Access to Justice
- Human Rights
- Corruption

- General Insecurity
- Disaster & Relief