Marketing Basic

Marketing is the most critical business function for any product or service, as it determines the tone of the product or service and how the consumer/customer will interpret and understand the product/service. It is essentially the process of communicating the value of a product or service, the link that connects the consumers to the products/services and enables them to make weighted decisions about the same.

A good marketing strategy is the first step towards building a lasting relationship between the social needs of a society and the economic response. Marketing strategy chooses the target market segments using various tools of marketing analysis and segmentation and then basis the data formulates appropriate strategies to gain maximum output. The first usage of marketing can be traced back to 1561, while the age of the internet has enabled the expansion of user reach. Marketing is no longer a monologue, it has become a dialog with the end user participating in the conversation, but marketing as a function has been known to exist in one form or the other for a long time.