Research Methodology

Easy way to learn research methodology. Simple notes for research methodology. Research Methodology includes publication research, interviews, surveys and other research techniques, and could include both present and historical information. This app is designed for marketing & management students & professionals to learn all aspects of research. It consist all important topics which are give below chapter wise.

Unit - I

Business Research
Meaning, Nature And Types of Research
Meaning, Identification, Selection And Formulation of Research Problem
Sources of Research Problem
Variables and types of Variables

Unit - II

Meaning of Research Design
Need for Research Design
Features of A Good Research Design
Types of Research Designs - Exploratory, Descriptive, Experimental And diagnostic
Hypothesis - Concept, Sources and Types

Unit - III

Primary Data and Secondary Data
Uses of primary data and secondary data in research
Questionnaires
Interviews And Surveys
Observation
Contents analysis and measurement Scales
Techniques of Developing Scales
Reliability and validity of Scales

Unit - IV

Data Analysis Using Statistical Packages
Hypothesis Testing - Parametric And Non-parametric Tests
Differences Between A Single Sample and a population
Levels of An Independent variable
Analysis of Relationships
Chi Square Test of Independence
Analysis of covariance
Multivariate Techniques in Business
Application of SPSS


Unit - V

Research reports
Types of reports
Characteristics of a Research Report
Formulation of Research Report
Layout of the Research Report
Utility and limitations of research report
Footnote
References and Bibliography