SAFE.T Prevention

SAFE.T Fleet & HR Prevention
An integrated prevention platform for increasing safety, eco-efficiency and the
functioning of drivers in the transport sector
The transport sector unfortunately all too often appears in the news in a negative way with serious
traffic accidents involving trucks. The profession of truck driver is also becoming more and more
complex (certificate of professional competence Code 95) and more demanding. For example, a
driver must excel in terms of eco-driving, defensive driving, customer focus, etc. In addition, the
sector is undergoing an aging population and it is difficult to attract new drivers.
SAFE.T is a tool (an app + website) that helps transport companies strive for a more positive image.
Via SAFE.T truck drivers are challenged to improve and excel in three areas: safe driving behavior,
ecologically responsible driving behavior (thus keeping fuel consumption as low as possible) and
general functioning as an employee (which also includes skills such as punctuality, customer-
friendliness, accuracy ...).
SAFE.T first analyzes and evaluates the performance of each driver and makes it available to the
transport company via a website. The website and the app are powered by real vehicle and driving
behavior parameters that are read daily from the on-board computer of the truck. These are further
supplemented with statistics on violations (fines), damage to the vehicle and the general functioning
of the driver. The transport company therefore receives a detailed insight in the strengths and points
for improvement of each driver. They can use these insights to reward drivers for good results or to
raise awareness and train them to be more responsible drivers in order to avoid accidents, to drive
more ecologically and to function as optimally as possible.

To motivate drivers (and to keep them motivated) to work on their skills, SAFE.T uses different game
attributes (such as scores, points, status badges, (group) challenges, progress bars, (group) rankings,
and rewards). We call this "gamification". We work with challenges (e.g. with regard to eco-efficient
driving) that focus on skills (e.g. anticipation and braking) and how these skills are reflected in the
behavior (e.g. roll-out) of an individual driver. The challenges are linked to a stimulating reward
policy, which means that the learning process through SAFE.T requires continuous efforts. The
challenges are offered in multiple levels with increasing complexity. The intention here is that drivers
strive to achieve the highest possible level.
The application of "gamification" for the purpose of sustainable behavioral change among truck
drivers is unique. Experience in other domains (mobility, tourism, health, sport) shows that
gamification leads to higher involvement, a stronger relation and loyalty, and more responsible
behavior. In other words, SAFE.T applies gamification in the transport sector in order to obtain
continuous follow-up and coaching of truck drivers.

SAFE.T increases safety, eco-efficiency & functioning of truck drivers