Strategic Management

Foreword
Acknowledgments
How to Use this Handbook
Section I: Guidance
An Introduction to Strategic Management
Phase I Deployment: Completing the Strategic Plan
Keys to Success
Assign roles and responsibilities
Establish priorities
Involve mid-level management as active participants
Think it through?decide how to manage implementation
Charge mid-level management with aligning
lower-level plans
Make careful choices about the contents of the plan
and the form it will take
Phase II Deployment: Communicating the Strategic Plan
Keys to Success
Assign roles and responsibilities
Communicate the plan constantly and consistently
Recognize the change process
Help people through the change process
Contents
?iv? Strategic Management for Senior Leaders: A Handbook for Implementation
Implementing the Strategic Plan
Keys to Success
Assign roles and responsibilities
Involve senior leaders
Define an infrastructure
Link goal groups
Phase integration of implementation actions with workload
Involve everyone within the organization
Allocate resources for implementation
Manage the change process
Evaluate results
Share lessons learned; acknowledge successes
through open and frequent communication
Strategic Measurement
Keys to Success
Assign roles and responsibilities
Use measurement to understand the organization
Use measurement to provide a consistent viewpoint
from which to gauge performance
Use measurement to provide an integrated, focused
view of the future
Use measurement to communicate policy
(new strategic direction)
Update the measurement system
Use measurement to provide quality feedback to the
strategic management process
Strategic Management for Senior Leaders: A Handbook for Implementation ?v?
Revisiting the Strategic Plan
Keys to Success
Assign roles and responsibilities
Recognize when to update the plan
Modify strategic planning process to accommodate the
more mature organization
Incorporate new leaders into the strategic planning process
Integrate measurement with strategic planning
Use experienced strategic planning facilitators
Section II: Case Studies
Case Studies: Strategic Plans at Work
Naval Air Station, Barbers Point
Naval Air Facility Washington
United States Military Entrance Processing Command
Center for Veterinary Medicine
Section III: Appendix
Glossary
Bibliography
About the Author