The Real App: Shop Ethically and Sustainably

SHOP SAFELY AND SUSTAINABLY WITH REAL
Real helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. Real provides the information and assurance consumers need to support and shop a more ethical and sustainable economy. Real only partners and features brands that act ethically and have active efforts to make the world a better place.

DISCOVER BRANDS THAT DO THE RIGHT THING
Know what the company that makes your products is really about. The Real Company Directory features highlights of popular brands based on the things that matter most to you. Explore where a company stands in terms of commitments to values, the environment, ethical supply chain, citizenship, diversity and safety. Discover brands across popular retail industries like: Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, Sports & Outdoor, and more.

LEARN MORE ABOUT SUSTAINABILITY & SUPPLY CHAINS
Featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values

MAKE SURE YOU’RE BUYING THE REAL THING
Unfortunately, fake goods permeate our economy in every retail sector globally. The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions like basic QR codes, NFC and RFID. Authenticate genuine products instantly in the aisles or in your home.

ACCESS PRODUCT INFORMATION ON-THE-GO
Scan a product once and keep valuable details accessible through the app forever. No longer worry about holding onto packaging and let Real hold onto the helpful information for you

TRUST THAT YOUR PRIVACY MATTERS MOST
Enjoy all the benefits of Real without ever having your personal information collected, stored, or worse, sold.

HELP US, HELP YOU
Don’t see your favorite brand in our directory? Have ideas for how we can improve? We’d love to hear from you!
Reach out at [email protected]

ABOUT AUTHENTIC LABS
Designed by a manufacturer and built on values like ethical technology development and active integrity, Authentic Labs aims to solve business problems in sustainable ways by putting people first. This means we create relevant, meaningful tools and content for brands and consumers alike, and deliver via secure, trustworthy platforms.

Authentic Labs is based in Boulder, Colorado.