THE VIP - SMART CARD ON MOBILE

THE VIP - SMART CARD ON MOBILE PHONE & APPLICATION IN CUSTOMER CARE

- A mobile application that perfectly replace traditional loyalty cards (in form plastic or paper). Easy to use, customers do not need to bring cards in their purses/wallets when shopping. Easy to update information when needed (loyalty policies, new store address, etc.).
- A tool for communication with loyalty customers and acquire new customers, minimizing the expenses for printing leaflets/vouchers, etc.
- Allowing new customer acquisition via co-operation programs with other retail chains within The VIP’s eco-system on a voluntary and win-win basis.
- A tool that brings differentiation and break-through in customer care for suppliers of goods/services, which is annoyance-free (versus traditional tools like SMS or phone call).
- Allowing the personalization of information for each customer, ensuring right-target communication based transaction history, frequency of purchase, age, gender, living area, etc.
- Provides a tool for customer survey/feedback right on their smartphones for service quality improvement.
- This tool when used as a KPI attached to income of employees serving customers directly will create a proper pressure on them for a better, more professional services.